Resume

Channel Manager - Independent CE
Aug 2007 - Oct 2009 

Optimising relationships and sales activities within the Independent Consumer Electronics Channel, expanding market share, sales and profitability. Support new business activity and growth at strategic and store level, identifying and driving new business opportunities across the Channels including multiple business categories available.
 

Presenting and implementing successful sell-in both head office and store level with proprietors/owner-operators and training store salespeople to increase brand awareness, knowledge and preference across product categories focusing on Electronic Imaging and Digital Print solutions. Supporting seamless service delivery to customers through effective internal communication including close liaison with South Island Channel Manager actively driving sales nationwide.

Undertake and feedback relevant business analysis pertinent to customer sales and competitive marketing activity to develop opportunities and sales.Optimising relationships and sales activities within the Independent Consumer Electronics Channel, expanding market share, sales and profitability.

 

Support new business activity and growth at strategic and store level, identifying and driving new business opportunities across the Channels including multiple business categories available. Presenting and implementing successful sell-in both head office and store level with proprietors/owner-operators and training store salespeople to increase brand awareness, knowledge and preference across product categories focusing on Electronic Imaging and Digital Print solutions. 



Trade Marketing & Communications
Oct 2006 - Jul 2007

Focused solely on Marketing activities both trade and consumer for the total Fujifilm business across all categories including Electronic Imaging – Digital Cameras/Media, Recording Media, Printing Solutions, Film & Quicksnaps, Motion Picture.
Developing further the branding tools along with all marketing collateral and promotional material for new categories and further perfecting and targeting existing marketing collateral to be more effective.
 

Setting up the basis for communications both internal and external – starting tidy up of external and internally held databases through various software. Developing the communications strategy and look of collateral.
 

Working with website development agency to develop website further and set up CMS for Fujifilm website. This included the tidy up of existing pages, but also re-developing the structure of website and pages for being more user-friendly and creating the missing links in the website as well as keeping it up to date.

Monitoring all collateral and communications from the Sales and Marketing department and ensuring compliance with both company and worldwide regulation and standards.


Marketing Assistant
Oct 2005 - Sep 2006

Planning, creating, implementation and communication of two New Zealand wide consumer promotions, which Christmas 06 earned the country’s highest market share ever achieved - and first time for Fujifilm globally to hold #1 status in a country.
 

As well as planning, creating, implementation and communication of three market-wide salespersons’ incentive programmes deemed to be the easiest and most successful programs available, including sourcing of prizes and building relationships with multiple companies.

Control of trade communication through various means – monthly direct mail-outs, regular newsletters, and communications through head office accounts, and company website creation and maintenance.

Organisation and coordination of country-wide roadshows’ and multiple internal sales conferences and meetings.
Developing relationships and dealing with multiple international partners, and Japanese head office for advertising and supply purposes.

Account Management of Ingram Micro Distribution, and developing relationships, assisting and troubleshooting for various large CE key accounts.