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Dealer Growth Program
Project type
Dealer Sales Growth Program
Date
July 2019 -
Location
Australia
Implementation of a new kind of dealer program in the MI retail industry based on holistic mutual benefits to drive growth across business units from 2019 to 2024 it has been the most successful program to be implemented of it's kind.
- Quarterly and Annual Target Projections
- Ancillary value propositions with collaborative marketing funding, research and learning
- SWOT market analysis in retail, logistics carriers, and industry
- Installation of the NDA driven Early Access marketing program across 30 brands
The program drove double digit growth across it's first 5 years culminating in over $40m in sales across two businesses.
